Sunday, February 4, 2007

Super Bowl!

"From what I understand monster.com and hotjobs were almost out of business when they ran the Super Bowl ads."
Jay Chiat

I love the Super Bowl. I love everything about it, but my most favorite part is the advertising. I suppose that is fitting considering I am an advertising major. It is amazing to me that one event can draw enough fans to justify paying over $2 million for 30 seconds on television. Beyond that, the success rate of these ads is truly amazing.

One of the best parts of this Super Bowl is that a local UWM student won a nationwide competition to produce a 30-second TV spot for Chevy. The ad was aired in a $2.6 million spot.

Here is a link to one of the stories about her http://www.channel3000.com/news/10920991/detail.html
Hopefully I will be able to post her commercial when I learn how to do that:)

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